Luxury Marketing for Exclusive Properties
... you have to ask the question: who are your potential prospects and where will they be coming from? In some cases local marketing may be enough, but in our experience such properties need to be marketed to that exclusive national (as well as international) buyer.
Even more so, because each property is different - whether it is a Manhattan Penthouse, a Colorado Dude Ranch, an Affluent California Beach Cottage, or an Historic Southern Plantation - in this day and age, marketing such properties can be difficult or near impossible for most property agents.
We focus on what we call the property's 3 L’s: Location, Lifestyle and Leisure. A property with a huge wine cellar should be marketed to that ultimate wine lover; a compound with a boat house should be marketed to a buyer who loves boating; or an estate that has a 20 car garage should be marketed to this distinguished car collector.
We work hard and we work hand and hand with the you or your agents to tell your property's unique story to the right listeners....
... and the magic is simply this: we virtually project those potential buyers directly into the narrative that will be their new home. Welcome to the 21st century of luxury marketing for exclusive properties.
92% of home buyers now use the Internet and searched online during the home buying process.
69% of home shoppers who take action on a real estate website begin by typing a local term into a search engine.
On weekends, 59% of page views on real estate websites come from smartphones and tablets.